Right now, video marketing is the latest buzzword and is steering businesses across the globe. It has become one of the most effective ways for SMEs to connect with their customers. Latest marketing trends suggest that 66% of consumers prefer watching a video to reading about a product. Also, 77 % of the SMBs surveyed by Promo.com said that videos were an important part of their digital marketing.
There’s no getting around it- SMEs must create visual content if they want to scale their business faster than ever before. Whether they want to educate, enlighten or entertain, visual communication creates an immediate, real and authentic route of interaction and connectivity with audience.
So, how are SMEs integrating videos in their marketing strategy to increase their ROI? Let’s have a look!