Sharad Gupta

Escorts Ltd

Has more than a decade and half experience in Marketing & Communication across Industry Verticals and is a mentor to majority management graduates across B-Schools. As a Green Belt, Lean Six Sigma, Sharad currently is General Manager, Head- Corporate Marketing Communications & Services Marketing for Xerox India across segments & International Distribution Operations including Nepal, Bhutan, Bangladesh, Srilanka& Maldives. Before Xerox, he was the Group Brand Director, Marketing Strategy team in Team Microsoft India, Wunderman. He has 15+ years of Industry experience across Advertising, CRM, Brand Marketing & Strategy across Tata Infomedia, BBDO, Bates Clarion focussed on Brand Communications and Customer Relationship Management. The career span composition been a mix of Above the Line, Online Activation, BTL, Through The Line activities across brand management, brand strategy, Go To Market strategy, corporate communication, brand mapping, CRM(Customer Relationship Management) or CMR(Customer Managing Relationship), budgeting and ROI analysis, digital or social media strategy, online web mapping, PR Strategy, Advertising, Product Marketing, Channel Segmentation/Marketing/Engagement, Sales Driven Marketing or Marketing Driven Sales Strategy, Visual Merchandising/ product retail display, retail marketing & visibility, footfall mapping and movement, Feet on Street, Market Intelligence or MIS mapping & customised researches, Mystery Shopping or mapping, Loyalty Programs or Incentive driven marketing strategy, team motivation. He is a MBA, Advertising & Public Relations Post Graduate, and lives in Gurgaon, India. He also is an avid Golfer and a photographer.