With more than 40 years of exposure of delivering professional services and nearly 33 years of rich experience base compounded by rendering services to the UN systems including UNICEF, UNDP, UNIDO, to some of the top International Development Agencies like DFID, Care, Oxfam-UK, Clinton Foundation, Bill & Melinda Gates Foundation, at the National level by extending his specialised nature services for strategizing, training and implementation of the state-run social development programmes tovarious Departments of the Government of India, Governments of Uttar Pradesh & Bihar, to Corporatesector organisations including PepsiCo, Bharti [Airtel], Coca Cola India, Mr.AdityaVidyasagar is aDevelopment Management Practitioner, Trainer and Facilitator to plan, produce and place Managementand Practices pertaining to issues of social relevance, especially Water Conservation, Rural Poor,Women and Livelihood through his proven & result-oriented Social Growth Tool; ‘Action-centric VisualImplementation Dynamics’ better known as AVID Approach.
An incidental encounter with the State of the World Children Report led him to dedicate all his skills andexperience he gained by practicing them for the commercial sector to the cause of development sectorand since 1984, he accepts only socially–relevant assignments. Building sensitised communities, creatingpartnership opportunities and inculcating ownership among the stakeholders of the organisations heserves, are his core values.
In October, 2005, Aditya founded the Rain Water Harvesting Core Group and formally launched it in a year later to facilitate popularisation of water conservation and other environment related programmes.
He has been instrumental in installing India’s First Nullah-cum-Storm Water Recycling plant in 2001 located at VasantVihar in New Delhi with support from the local community and BhartiTelenet by partnering with IIT-Delhi and the Centre for Science & Environment. Besides being instrumental in plantation of about a million saplings in different parts of the country, he has so far designed and implemented 33 Rainwater Harvesting projects in Delhi and Uttar Pradesh withan annual recharge potential of more than 24 million litres of water, including five projects recharging inexcess of 3 million litres annually with support from Coca Cola India in Lucknow alone. Besides it, hefacilitates State Ground Water Board, JalSansthan, SWaRA, WALMI with his talks and trainings onWater Management & Communications Practices.
Aditya uses his basic strengths of CSR, and Leadership Communications to mobilise societies and capacitate them through innovative trainings on inculcating Water Management Practices and Entrepreneurial Skills. These practices have provided him with opportunities to evolve Innovative CSR Practice modules. The CSR-oriented Convergence and the Community Connect Participatory Communications are the two most sought-after of his practicing tools. An UNDP Trained “Leadership-for-Results” Facilitator at its first Asia level four-day residential workshop, Aditya strongly believes in “TheFive Element Formula for holistic Social Growth” and accordingly treats Education, Health andEnvironment Conservation as the three key components, and Industry &Media as the two catalysts,which affect the GDP, especially that of the developing countries.
He is one of the original architects and leading advocates of the Corporate Social Responsibility
movement in Asia. After his stint as All India Chief of Advertising &MassComm for Sahara India, Adityawas influenced by UNICEF to float his own Strategic Communications Partnering Consultation outfit,Vidyasagar Associates with a primary aim of fostering development process and inculcating Leadershipamong the practitioners in the social, academia and industrial sectors.
Aditya is a great and sincere friend of industry since long and has been meaningfully involved with its various forums including, CII, PHDCCI, FICCI, ASSOCHAM and IIA. He has given the final shape to theState’s own mega Food Processing event, India Food Expo for IIA and the Nawab Brand Promotionamong the Ambassadors and High Commissioners of more than 56 countries with PHDCCI, and has alsoserved as the Core Committee member of the Academia Task Force of FICCI.
In close association with CII he has initiated various efforts to promote industry in UP. He has the credit offacilitating the GoUP in designing the two of its most successful tours to USA & UK and events like TheHall of Strengths, the Top Ten Show, the trend-setting series of InvestMart to attract investments for theState from within India and abroad.
As Corporate Communications Consultant to the State Government of Uttar Pradesh, he has facilitated inauthoring the State Industrial Policy, 1994, the first after India was open to the Global Economy, whichshowcased an industry friendly Government by introducing concepts like Sectoral Industrial Policies, Sectorspecific
Working Groups, Tripartite Meetings for faster trouble shooting, events like InvestMart, Catalogue
Shows and forming structured delegations abroad and boosting participation in trade & commerce expos toposition the State as a promising Investment Destination and branding it as “UP, a Land of UnlimitedPotential”. The efforts resulted in transmitting positive signals to the industry and an unprecedented progresswas recorded in terms of IEMs filed. The rank scaled up from one of the bottoms to be among the top three.
Teaching PR, Corporate and Development Communication in various Management and Mass
Communication Institutes, Aditya contributes academia by designing, developing and revamping coursesyllabuses for subjects of development-orientation. The latest among them is the Master’s Degree in SocialEngineering for the University of Lucknow.
Fostering development process by clicking a win-win among the stakeholders is the mission of his productsand practices.