She is the faculty in the area of Marketing & Entrepreneurship at Jaipuria Institute of Management, Jaipur. She has earned her Ph.D. in Green Marketing. She holds multi disciplinarymasters degree MBA (Marketing), Master of Commerce & MSc Applied Psychology. She headed the Centre for Entrepreneurship & Innovation as Young Management Scholar at IIM Calcutta for about 3 years. She is also ISB Hyderabad certified Entrepreneurship Educator. She has been selected by Goldman Sachs & London Business School among 10000 Women Entrepreneur Programs.
She has closely worked with Ministry of North East, CII & Indian Chamber of Commerce on various joint programmes. She has to her credit more than 20 papers published in various refereed journals of national and international repute. She has successfully organized various national & international conferences. She has conducted various Management Development Programmes in different spheres of sales, leadership, negotiation skills, marketing management and served as resource person for various in – house training programmes of corporate. She has attended many national and international conferences, seminar, and workshops. She has represented on various national & international forums like Ad –Asia, CII Partnership Summit, Round Tables etc.
She is a member of Marketing Research Society of India, All India Management Association, International Poetry Society, and Rotary International. She has enjoyed numerous positions of responsibility in various capacities. She is recipient of numerous meritorious awards throughout her academic career. She is also recipient of young achiever award, various Samaj Gaurav Awards. A Competent writer, works as freelancer with Times of India, Tribune, The Statesman, DNA Academy etc. She has also authored a book on Green Management Practices.
Her area of interest Behaviroal Psychology, Understanding Consumer Mind, Emotional Marketing, Social Marketing, Marketing to Mass, Tourism Marketing, Digital Marketing, Green Marketing & Entrepreneurship.