After Facebook establishing itself as a leading platform for businesses to connect and attract existing and new customers, it seems like the most popular messaging app WhatsApp is all set to revolutionize digital commerce in India. Post Snapchat-esque statuses that it launched recently, WhatsApp for Business is busy making news, exciting and generating curiosity among many for its features and benefits that it has to offer to businesses.
“WhatsApp for business is all about small-medium businesses where you have a small employee count and a large customer count and the goals are very different” said the company’s co-founder Brian Acton talking about the pilot testing of the app that they are planning vehemently.
With 200 million Whatsapp users in the country, it wouldn’t be wrong to call it an indispensable part of life now. From sharing pictures, videos, instant chatting to sharing information, it has become an important medium of communication. Businesses haven’t left this platform untouched too, utilizing it utmost in connecting to their customers and clients. To exemplify its usefulness in business, citing The Tiffin Carrier, a food delivery service company in Assam would be perfect here. According to Nayen Das, the founder of the company, 90% of their sales come through WhatsApp and almost 80% of conversations with their clients happen through this medium.
WhatsApp for Business in this era where digital mediums open great opportunities for small-medium businesses will work only as a catalyst as it will allow them to send targeted messages and videos.
Albeit the charges for this exclusive app for businesses is yet not revealed by the company, we are speculating a small subscription fee of membership for businesses to use its benefits and reach a wide range of audience and generate leads.
WhatsApp for Business is a small example how technology is set to revolutionize the world of business opening many doors of opportunities to build much greater engagement with their customers, winning their loyalty and attracting new prospects. Technology in businesses is indeed a boon.
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