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In a world where millions of businesses enter the market each year, no idea or business has remained unique anymore. The success of any business then solely depends on how well one is able to implement that idea and make their customers stick to their brand, no matter how tempting the competition may be seem like to them.
We spoke to different experts on what is the most important factor that can help businesses stand out in the crowd and the answers are definitely noteworthy.
1. Create Great Customer Experience: Having great products is no longer enough, creating a conducive culture for your consumers where there is consistent communication, great service and lucrative rewards for them is essential for creating a great customer experience. Loyalty programs, quick solutions, affordable pricing and regular feedbacks are some of the ways to achieve this goal. Because, when culture, product and service are aligned, the results are immersive and empowering. Always serve your customers well.
2. Be Authentic: You must have heard this popular phrase more often than not “Authenticity is the key to growing a business”. But sadly, many brands in order to gain quick attention become oblivious to the long run impact of overpromising and copying the most popular ideas in the market. This jeopardizes the business in two specific ways, a) It stoops down its reputation in the market b) It pushes customers to its competitors in the long run. Thus remaining truthful and real with an original idea can only help you reach the place you have always dreamt of.
3.Support a Social Cause: Statistics suggest that socially responsible companies get more business than those who are not. Supporting and promoting a local or global cause and talking about it regularly will help you gain brownie points among your community. But an important caution to be taken here is to be regular in this, if your company is supporting societal issues but don’t follow through it, then it will be regarded as a disingenuous brand. So do not think twice and support a cause you truly believe in and get the benefits in three profound ways i.e. self- contentment , societal welfare and most importantly in this context, elevating the reputation of your brand in the eyes of who matters the most to you.
4. Get Social: Experts do not get tired of explaining the laundry list of benefits online presence has to offer to brands. Whether it is a small business or a giant MNC, the immense need to humanize business and get social will never be an overstatement. It not only helps you reach a much bigger target at an affordable cost, but also builds emotional connection with your customers which further helps in increasing the life span of customers and earning their loyalty. Some of the most convenient yet effective ways include having an active and valuable presence on social media, a user friendly website that communicates your brands message, sending out regular newsletters and connect through webinars et cetera.
5. Do Focused Marketing: Focus has to be the key tenant in your marketing strategy. Concentrating your resources in a narrow market helps you understand customer behavior in a much better fashion and promote your products/services well. For example, a clothing market which deals in women apparel should observe women tastes, trends and behaviors more closely and market in a way that can influence them easily instead of the promotions done among a wide audience which might not be of their use.
Creating a unique identity for a brand isn’t everyone’s piece of cake. It requires extraordinary strategies, consistent efforts and going out of the way to establish your place in the market that is distinguished, loved and sought after.
Hope these were useful for you. Good luck!
SMB Connect is India’s largest integrated solution platform which links small and medium sized enterprises and entrepreneurs across the nation. Our mission is to build supportive communities by using effective solutions to connect with customers, providing advisory solutions, leveraging training programs and sharing the experiences of other businesses, so that SMBs can overcome all odds and succeed. Because we believe, Small Can Be Big!
We work on three fundamental principles- Connect, Knowledge and Growth to empower SMEs and to act as catalyst in their development process.
Small and medium enterprises in India & Small business Services are in full swing. SMBConnect provides India’s largest integrated solution platform which links SME company, Business advisory services and entrepreneurs.
Grow your small and micro enterprises & small business services in India with the help of business services and startup events. Learn to focus on creative small business ideas and Solution by analyzing roadmap of successful entrepreneurs in India and also enhance entrepreneurship development skills with large amount of educate small and medium enterprises & small business in india.
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