Mahadeo Havaji Bachche had a vision. He wanted to grow big, really big. Keeping that vision in mind, he started a lunch delivery service with about a hundred men and built a huge and strong network. Today this army constitutes of 5000 lunchbox carriers (dabbawalas) who keep the office workers of Mumbai supplied with home-cooked food every day without a miss. Had this vision been taken forward single-handedly, results would not have been so outstanding. The basic idea is that the stronger is the network you build around, the farther and longer you are able to survive.
Business involves grouping of many activities and processes. Hence, work has to be divided into different processes and strategies are to be formulated. For ensuring smooth functioning of all these departments, you need a specialized group of people excellent in their fields and to do that you need to build a good network. The specialized people you surround yourself with on a day-to-day basis helps generate new ideas and techniques that may be influential in your business operation.
Another story started with the severe exploitation of milk producers by traders or agents in Gujarat. This lead to the formulation of one of the strongest network of 3.6 million milk producers in Gujarat managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). This also led to the development of a premium dairy/FMCG brand, Amul that is used in almost every household today. Over the last five and a half decades, this economic network links more than 3.1 million village milk products with millions of consumers in India along with a global presence of Amul products in more than 60 countries in the world.
Now let us shift our focus to something less technical and more relaxing to the human mind, let us talk of music. You would agree when I say an individual cannot play several instruments at the same time to generate melody; but when different musicians who are excellent with their instruments connect and work together, the outcome is a great song being composed. Hence, to be successful and to ensure you stay in the market for long, create a strong network of specialized people and organizations that help each other in moving forward.
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