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AS the world population gets larger and technology keeps advancing, more people are able to do things that we could not even think about it. The ONLINE BUYING & SELLING is an excellent example of this. Now you can buy & sell just about anything over the internet with a click of a button.
To be short let’s put it in this way that the ONLINE SHOPPING IS THE NEXT BIG THING.
Let’s take an example,
It’s late afternoon on a Sunday, and you are in the middle of IPL’s match between Delhi Daredevils and Sunrisers Hyderabad, and the wife reminds you that you have to go shopping. However bored you are, you know that it’s month end and you are left with no choice but to go shopping. You switch on your laptop, visit at least three retail outlets’ online shopping portals, shop for the best prices, and all this without missing even a single Shane Warne delivery to Yuvraj Singh. This is how easy it is, with just a click of a button the happiness is at your doorstep.
Online selling has changed the whole scenario, now anyone can start selling online with just a click of a button, if you have a product to sell the online market is the right platform to showcase it and expand your business. The internet knows no geographic boundaries, which means your business will not be limited to India you can sell it globally also.
Now is the era of online marketing, online market has increased immensely over the few years. In 2010/2011 e-commerce emerged as a $7 billion market, by 2015 the e-commerce market is expected to be $40 billion. At present, internet marketing industry is certainly one of the most booming industries in India or rather the most booming industry. A recent study about internet marketing in India revealed that there are more than 120 million internet users in India, which is an increase of 700% in the last six years. About 40Millions consumer purchased something online in the year 2014 and the number is expected to grow to 65 million by 2015 end with better infrastructure in terms of logistics, broadband & internet related devices.
In a country like India where the Small Medium Enterprises (SME) plays a pivotal role in GDP. But the manufacturer is always dragged to its limit, making it hard to survive in the market. In small cities like Meerut or Bhuj where the business is bound to their cities only. The seller can earn only from the city customers & in case if he wish to sell it to metropolitan cities like Delhi or Bangalore he has to rely on the middlemen who exploit them to make a huge profit. BY using a existing online platform SME Manufacturer can directly connect with the consumer. Online market offer a plethora of opportunities for SME’s whether it’s a self-employed micro business or medium size business, there is a room for everyone and all can get benefits from it.
YES it is possible with the help of E-commerce business you can get it all. Now a days there are number of online portals available to sell the product online, famous portals like Flipkart, Ebay, Amazon, Snapdeal and so many others. You also have a choice to start your own website and start selling directly from your portal but that will involve a investment and you will need to promote your website. The best way is to get linked up with existing portals which already has a global reach, this way people will get to know about your company better.
Selling online has a number of advantages over selling by conventional methods. Here are some benefits that you get from online market that none other market can provide.
1) Lower set up and running costs than an offline businesses
The cost of actually setting up an e-commerce website is lower than that of offline businesses. You don’t need to rent high street premises, pay shop assistants or answer a lot of pre-sales queries. The whole sales system for your business is automated online. You will therefore save on staff, wages and other business costs, which are usually an expense such as electricity, rent and heating costs.
2) The business can be operated globally
E-commerce websites reduce any geographical restrictions you would normally face with an office based business. You can be anywhere around the world and still successfully oversee your e-commerce business.
3) 24*7 Operation
Competing with larger businesses by being able to open 24 hours a day, seven days a week. With ecommerce websites you are not restricting your potential customers, as they can view your website at any time of day. This means as a business, you are maximizing your sales and profits.
4) Higher margins and better cash flow
If your business is involved and sells within the trade industry sector, a partnership e-commerce platform will allow you to sell at higher margins. The shopping cart and payment options on these websites also mean you are gaining a 100% payment from the customer straight away. This can also improve your cash flow
These were some highlighted benefits that online market offers the manufacturer to expand their business and increase the growth rate however there is more to it but that ones will know when they will taste the flavor of online market.
SMB Connect is India’s largest integrated solution platform which links small and medium sized enterprises and entrepreneurs across the nation. Our mission is to build supportive communities by using effective solutions to connect with customers, providing advisory solutions, leveraging training programs and sharing the experiences of other businesses, so that SMBs can overcome all odds and succeed. Because we believe, Small Can Be Big!
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