Once upon a time in a small district there was a sculptor who made a same piece of art which was already installed at a public place and was also being appreciated by its audience. Villagers and many people outside village travel to see that sculpture.
But the question was now about the new art piece made by a new talent…. Why will it be appreciated? The sculptor was sure that he will please his audience even tough the art was same… His art piece was not for own self but for others… his beloved audience.
Similarly what Small Medium Enterprise should do when they have competitors around that too in large number?
The first thing that one should focus on is how they can benefit their consumers:-
- Assurance that the product will deliver the promised value,
- Performance guarantee,
- Ease of selection,
- Psychological satisfaction,
- Social status
The company may find it will lose some clients along the way. If this is the case, do they fit in with brand values? A customer that doesn’t fit this value may harm the brand. If these customers do fit the perceived brand value, then the company needs to find out why it still isn’t working the way it planned what the brand should communicate.
In today’s global scenario how you can make yourself spot among other sheep’s?
In the economic globalization, to compete on a global scale and survive Small Medium Enterprises must focus on a strategic approach of market strategy and their other brand building needs. Brand management is a systematic process involving management activities, with both science and art. Often, the problems faced by SMEs in the market are answered by the branding strategy but its on us to implement and maintain the continuity then falls on the SME itself. From brand positioning, brand quality, brand culture, brand personality building, brand public relations and extension, etc. SMEs must know how to implement brand strategies and stand up in market with pride.
Who, What, When, Where and Why marketing yourself?
Small and medium enterprises (SMEs) today need to think beyond conventional marketing practices of large companies and search for alternative marketing approaches such as personal contact networks, social networks, e-commerce tools, B2B portals, business networks and industry and marketing networks. For Branding & CrowdSourcing one should get ideas from all over the world to improve your products & services which will help in attracting more visitors to your website & get them to stay longer than before
What made a sculptor apart from the other?
A day before art revelation… sculptor took his drums and went on a journey to publicize his art. It brought attention and interaction among locals.
The piece of art conveyed a message; It was made for a target audience, was well advertised.
I have seen many SMEs who have failed to get buyers or even enough inquiries because they had never developed the Unique Selling Point (USP) of their products. They are not sure about how their products were different from those already in the market. Since they were unaware of this vital aspect, they were unable to understand the needs of their target audience
How can Small Medium Enterprise apart themselves from their competitors…..???
Step 1 :Identifying the Target Audience
- Affects decisions related to what, how, when, and where message will be said,
as well as who will say it
Step 2 :Determining Communication Objectives
- Six buyer readiness stages
Step 3 :Designing a Message
- AIDA framework guides message design
- Message content contains appeals or themes designed to produce desired results
- Rational appeals
- Emotional appeals
- Love, pride, joy, humor, fear, guilt, shame
- Moral appeals
However, most of the Small Medium Enterprises are yet to wake up to the fact that online marketing can and is the only cost-effective, measurable and targeted advertising channel. At a time when the major markets are shrinking considerably, I strongly believe that each and every SME should have a marketing strategy to not only showcase its products, but also to easily get inquiries from other markets.
Excellence is drive from inside but not from outside….. The more you shine, brighter will be your growth.
| Article contributed by | Sahiba Kaur Chawla |
| sahibakaurchawla@gmail.com | |
| link | http://sahibakaurchawla.blogspot.in/ |
Once upon a time in a small district there was a sculptor who made a same piece of art which was already installed at a public place and was also being appreciated by its audience. Villagers and many people outside village travel to see that sculpture.
But the question was now about the new art piece made by a new talent…. Why will it be appreciated? The sculptor was sure that he will please his audience even tough the art was same… His art piece was not for own self but for others… his beloved audience.
Similarly what Small Medium Enterprise should do when they have competitors around that too in large number?
The first thing that one should focus on is how they can benefit their consumers:-
- Assurance that the product will deliver the promised value,
- Performance guarantee,
- Ease of selection,
- Psychological satisfaction,
- Social status
The company may find it will lose some clients along the way. If this is the case, do they fit in with brand values? A customer that doesn’t fit this value may harm the brand. If these customers do fit the perceived brand value, then the company needs to find out why it still isn’t working the way it planned what the brand should communicate.
In today’s global scenario how you can make yourself spot among other sheep’s?
In the economic globalization, to compete on a global scale and survive Small Medium Enterprises must focus on a strategic approach of market strategy and their other brand building needs. Brand management is a systematic process involving management activities, with both science and art. Often, the problems faced by SMEs in the market are answered by the branding strategy but its on us to implement and maintain the continuity then falls on the SME itself. From brand positioning, brand quality, brand culture, brand personality building, brand public relations and extension, etc. SMEs must know how to implement brand strategies and stand up in market with pride.
Who, What, When, Where and Why marketing yourself?
Small and medium enterprises (SMEs) today need to think beyond conventional marketing practices of large companies and search for alternative marketing approaches such as personal contact networks, social networks, e-commerce tools, B2B portals, business networks and industry and marketing networks. For Branding & CrowdSourcing one should get ideas from all over the world to improve your products & services which will help in attracting more visitors to your website & get them to stay longer than before
What made a sculptor apart from the other?
A day before art revelation… sculptor took his drums and went on a journey to publicize his art. It brought attention and interaction among locals.
The piece of art conveyed a message; It was made for a target audience, was well advertised.
I have seen many SMEs who have failed to get buyers or even enough inquiries because they had never developed the Unique Selling Point (USP) of their products. They are not sure about how their products were different from those already in the market. Since they were unaware of this vital aspect, they were unable to understand the needs of their target audience
How can Small Medium Enterprise apart themselves from their competitors…..???
Step 1 :Identifying the Target Audience
- Affects decisions related to what, how, when, and where message will be said,
as well as who will say it
Step 2 :Determining Communication Objectives
- Six buyer readiness stages
Step 3 :Designing a Message
- AIDA framework guides message design
- Message content contains appeals or themes designed to produce desired results
- Rational appeals
- Emotional appeals
- Love, pride, joy, humor, fear, guilt, shame
- Moral appeals
However, most of the Small Medium Enterprises are yet to wake up to the fact that online marketing can and is the only cost-effective, measurable and targeted advertising channel. At a time when the major markets are shrinking considerably, I strongly believe that each and every SME should have a marketing strategy to not only showcase its products, but also to easily get inquiries from other markets.
Excellence is drive from inside but not from outside….. The more you shine, brighter will be your growth.
| Article contributed by | Sahiba Kaur Chawla |
| sahibakaurchawla@gmail.com | |
| link | http://sahibakaurchawla.blogspot.in/ |
Once upon a time in a small district there was a sculptor who made a same piece of art which was already installed at a public place and was also being appreciated by its audience. Villagers and many people outside village travel to see that sculpture.
But the question was now about the new art piece made by a new talent…. Why will it be appreciated? The sculptor was sure that he will please his audience even tough the art was same… His art piece was not for own self but for others… his beloved audience.
Similarly what Small Medium Enterprise should do when they have competitors around that too in large number?
The first thing that one should focus on is how they can benefit their consumers:-
- Assurance that the product will deliver the promised value,
- Performance guarantee,
- Ease of selection,
- Psychological satisfaction,
- Social status
The company may find it will lose some clients along the way. If this is the case, do they fit in with brand values? A customer that doesn’t fit this value may harm the brand. If these customers do fit the perceived brand value, then the company needs to find out why it still isn’t working the way it planned what the brand should communicate.
In today’s global scenario how you can make yourself spot among other sheep’s?
In the economic globalization, to compete on a global scale and survive Small Medium Enterprises must focus on a strategic approach of market strategy and their other brand building needs. Brand management is a systematic process involving management activities, with both science and art. Often, the problems faced by SMEs in the market are answered by the branding strategy but its on us to implement and maintain the continuity then falls on the SME itself. From brand positioning, brand quality, brand culture, brand personality building, brand public relations and extension, etc. SMEs must know how to implement brand strategies and stand up in market with pride.
Who, What, When, Where and Why marketing yourself?
Small and medium enterprises (SMEs) today need to think beyond conventional marketing practices of large companies and search for alternative marketing approaches such as personal contact networks, social networks, e-commerce tools, B2B portals, business networks and industry and marketing networks. For Branding & CrowdSourcing one should get ideas from all over the world to improve your products & services which will help in attracting more visitors to your website & get them to stay longer than before
What made a sculptor apart from the other?
A day before art revelation… sculptor took his drums and went on a journey to publicize his art. It brought attention and interaction among locals.
The piece of art conveyed a message; It was made for a target audience, was well advertised.
I have seen many SMEs who have failed to get buyers or even enough inquiries because they had never developed the Unique Selling Point (USP) of their products. They are not sure about how their products were different from those already in the market. Since they were unaware of this vital aspect, they were unable to understand the needs of their target audience
How can Small Medium Enterprise apart themselves from their competitors…..???
Step 1 :Identifying the Target Audience
- Affects decisions related to what, how, when, and where message will be said,
as well as who will say it
Step 2 :Determining Communication Objectives
- Six buyer readiness stages
Step 3 :Designing a Message
- AIDA framework guides message design
- Message content contains appeals or themes designed to produce desired results
- Rational appeals
- Emotional appeals
- Love, pride, joy, humor, fear, guilt, shame
- Moral appeals
However, most of the Small Medium Enterprises are yet to wake up to the fact that online marketing can and is the only cost-effective, measurable and targeted advertising channel. At a time when the major markets are shrinking considerably, I strongly believe that each and every SME should have a marketing strategy to not only showcase its products, but also to easily get inquiries from other markets.
Excellence is drive from inside but not from outside….. The more you shine, brighter will be your growth.
| Article contributed by | Sahiba Kaur Chawla |
| sahibakaurchawla@gmail.com | |
| link | http://sahibakaurchawla.blogspot.in/ |
SMB Connect is India’s largest integrated solution platform which links small and medium sized enterprises and entrepreneurs across the nation. Our mission is to build supportive communities by using effective solutions to connect with customers, providing advisory solutions, leveraging training programs and sharing the experiences of other businesses, so that SMBs can overcome all odds and succeed. Because we believe, Small Can Be Big!
We work on three fundamental principles- Connect, Knowledge and Growth to empower SMEs and to act as catalyst in their development process.
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