Voice of SMEs
Where There Is a Will, There is a Way
Read a real life inspirational story of a small business owner, Mrs. Jharna Medhi hailing from a small town of Assam, defeating all her fears and challenges to fulfil her dreams and soaring high in her business and life.
Up, Close & Personal

Way Forward - Digital Marketing

That Everyone Igoners - Marketing

Enlighten your business with the exclusive tips and suggestions on Digital Marketing in the year 2017 from the CEO of iMET Global,
Mr. Deepal Goel
  Read what the Chief Mentor & Strategist of Startup Xperts,
Mr. Shyam Sekar has to say on the key Marketing trends that will dominate the market in 2017.
read more...  
Being able to syncfluence will be key in 2017!
Read what Yaagneshwaran Ganesh, Author, Speaker and a Marketing Enthusiast has to say on “how being in sync with who your customer is and what their goals are will drive the evolution of Marketing in 2017 and beyond.”
» Digital Unlocked': Sundar Pichai launches Google's training program for small Indian biz
» India aims to join top 50 in World Bank's ease of business ranking
» World Bank cuts India's GDP growth for 2016-17 to 7% over demonetization impact
» At crossroads: MSMEs feel the demonetisation squeeze
» Digitization is the prime game changer for SMEs
Issue 1 - Volume 1 | January 2017
Director Message

I am pleased as punch to welcome everyone to the January issue of SMBConnect Newsletter. It is the start of a new year which means new beginnings, bigger goals, grand plans and more accomplishments on the way. I wish you make the most out of this year and write the best story for yourself in this newly opened book.

2016 has been a significant year for both SMBConnect & the world of SMEs. SMBConnect unveiled its advisory services to help small businesses overcome the common business challenges and move forward to meet success in the long run. Talking about the SMEs in 2016, they underwent many changes majorly with the aftermath of demonetization and coming of new schemes & policies designed for them in the past year. Looking forward to many more positive changes this New Year.

There is one more news I am delighted to share with you all, i.e. we have revamped our monthly newsletter now. With more insightful articles, small business stories, industry news and other relevant pieces, we have made our roundup something one cannot afford to miss. Make sure you sign up!

Coming to this issue, you would find great insights on Marketing, the current trends, the upcoming trends and the best strategies to outshine in the market by the finest industry experts. Also, you will find a real life inspirational story of a SME to motivate you in chasing your dreams despite hurdles in our “Voice of SMEs section”. Hope our newsletter strike the right chord with you and you find it to the best of your use.
Wishing you all a very Happy New Year!

Best Wishes,
Sandipan Ray
Director, SMBConnect

Quote of the Month  
Event Highlights
“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs  
Tip of the Month  
“ Understand your target audience and build emotional connection with them that lasts long. To do so, dive into social media as much as possible as the reliance on the same is greatest right now”  
SMBConnect Help Desk: Social Media
If you have liked our Newsletter or have any suggestions on how we can improve, drop in a mail to editor@smbconnect.in. This is a commercial email to promote the SMB Services of Redefine Marcom Pvt. Ltd.