Issue 4 - Volume 8 | August 2017

To understand what is ethics and moral code of entrepreneurship, we need to understand what ‘ethics’ are in general?
“Ethics are the moral principles that govern a person's behaviour for the conducting of an activity.”
Ethic provide the basic rules or parameters for conducting any activity in a manner which is considered to be “Acceptable”.
Many businesses develop their own codes which are required by the employees to be followed. These codes outline what employees are supposed to do in order to carry out, what the company sees as the “Right thing to do” in various circumstances.
Business values concerning ethics & moral code is a formal statements. These commonly referred acceptable norms of behaviour, are guided by twelve areas of concern.

  1. Honesty – To be truthful in all the endeavours, to be honest & right with one another & with customers, communities, suppliers & other stake holders.
  2. Integrity – To say what you mean, to deliver what you promise & to stand up for what is right.
  3. Respect – To treat others with dignity & fairness, appreciating the diversity of the people you deal with & their uniqueness.
  4. Trust – To build confidence through teamwork & openness to communication.
  5. Responsibility – To speak up without fear of wrong doing & report concerns in the workplace & elsewhere. Following laws, regulations & company policies.
  6. Citizenship – To obey all laws of the countries where you do business & to improve the communities where you live & work.
  7. Honour – Show your gratitude to the people who exhibit exemplary behaviour, and who have made sacrifices on your behalf. These are people who have helped you to be successful, and you need to acknowledge and honour their contributions publicly, as well as privately.
  8. Customer focus – A focus on your customers reinforces the responsibility you have to the market. Your decisions affect your people, your investors, your partners and ultimately, your customers. Serving all of these people is part of your ethical responsibility.
  9. Result oriented – You wouldn't be an entrepreneur if you weren't focused on results, but ethics factor are found in results too.
  10. Risk taking – Organizations that thrive, prosper and grow do so by taking risks. Risk-taking poses no threat to your ethics.
  11. Passion – Great organizations are comprised of people who have a passion for what they are doing. They are excited, driven, and believe that their work and efforts can make a difference. If followed by ethics.
  12. Persistence – Employees in awesome organizations have the will to persist. They will keep working even when results are not as expected or when customers refuse to buy.

Sticking to your beliefs might be the ultimate representation of good ethics. And not surprisingly, it doesn't just make good sense from an ethical point of view, but it makes great business sense.

Business excellence & success is based on ethics & hard work, rather than cutting corners & taking unethical actions.




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