I hope you all had a spectacular Diwali and wish that your lives are filled with boundless growth, endless knowledge and countless success for years to come.
For us, at SMBConnect, this festival of lights ushered in a new milestone with the successful conclusion of the maiden chapter of Advaita awards ceremony on 25th October, 2018 in Jaipur. The awards were the grandest celebration of the splendour of women entrepreneurs in Rajasthan till date and the appreciation and applauds we received post awards ceremony were overwhelming and encouraging beyond words. Beginning with Rajasthan, we endeavour to organise these awards pan India to lift many more women out of gender-based roadblocks and to unleash the hidden potential of many others and we will continue to spearhead the change until we forge a world where women are deemed to be on par with men in the business arena.
Tips for SMEs to Market Effectively During Festive Season
Mita Kakkar
Founder - Mita's Cultural Paradise
Marketing your business is not only an art but also a well planned model. You not only have to make sure you reach out to your target audience but also have to be bang on to make sure that you have the right offers and deals which excite and attract the customers....
Vineeta Singh, founder - FabBag, wonderfully articulated her entrepreneurial journey at the Advaita awards ceremony. She detailed the challenges she faced and what kept her motivated throughout. Watch the video to take a walk through her daunting yet inspirational journey.
Mentors’ Mantra
Mistakes SMEs should avoid while marketing during festive season
Malti Jain
Founder President – Chandkika Foundation
We all most definitely have a ‘To Do’ list in our marketing strategy ….Not enough…We need to add a ‘Not To Do’ list at the bottom of this list to avoid errors and traps and avoid wasting time over ineffective activities…specially in our peak sales periods when we have so much more ‘ To Do’
''LittlePocketsStore'' I would say it’s a fusion of craft and contemporary clothing for kids at affordable prices. Little Pocket Store is a kids clothing brand established in 2015. We make high quality formal and semi-formal ethnic and casual wear, for both boys and girls aged 0-10 years.
Advaita awards evening was a spectacular melange of passion, excitement, commitment and enthusiasm. Here are some exquisite moments from the awards ceremony.
SMBConnect In News
Advaita- Women Entrepreneur Awards, garnered massive media coverage and appreciation from people of all walks of life. Here is a glimpse of few of the coverages we received post the awards ceremony.
Quote of the Month
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