Know the Secret Start-Up Success Tips from Wonderchef

Ravi Saxena, MD Wonderchef is an entrepreneurial CEO and a builder of businesses. Owning an educational background in MBA from IIM-Ahmedabad, India’s finest management institute and pursuing his Electronics Engineering Degree from the prestigious Delhi Institute of Technology he has strong base of knowledge. Also, he has had around 15 years of his 20 years of experience as CEO and MD of major Multinational Organizations in India. He has a track record of launching new concepts and taking them to success.
Mr. Saxena is known to have built 11 distinct businesses from scratch, in services sector, he has a solid grip on launching businesses, growing them and creating shareholder value. He has extensive global exposure and has participated in projects and workshops in over 35 countries across 5 continents. Ravi’s passion is Sales, Marketing, Projects and Business Strategy supplemented by strong financial skills and clear HR perspective. He is focussed on execution and is fond of leveraging technology for creating differentiators in the marketplace. He believes in matrices driven quality approach to bring most reliable services to clients, customers and business partners.
Insights to the Start-up story of Wonderchef – challenges & achievements

Wonderchef started as a shared dream between Mr.Ravi Saxena  and Chef Sanjeev Kapoor. The dream was to work closely with Indian homemakers, who have the skill of cooking with them, and enable them to generate credible level of income with this skill. For the customers, the objective of Wonderchef was to enable them to cook tasty meals without any compromise on health. With this vision Wonderchef started getting world’s best brands of cookware and appliances to India, and marketing them to Indian customers. The unique way is to marry each product with Chef Sanjeev Kapoor’s recipes, train the sales teams in this and sell through demonstration of usage of these products. Within 3 years Wonderchef products have become a household name selling in over 3000 cities and towns of India. Homemakers are investing in quality for the sake of better health of their families.

Secret Start-Up Success Tips for Budding Entrepreneurs by Mr. Ravi Saxena
·         Gain some prior experience
I would like to say that first gain some experience before you jump into entrepreneurship.
·         Be a little patient
 Please be a little patient. Most businesses are closed when they are just about to turn around. It does and it will take at least 3 to 5 years before a new business to settle down.
·         Sustain your place in the market
The key to success is constant innovation and having a strong understanding about your Industry. Do have a strong research and try to be the first to introduce most of the new concepts in the Industry. This will let you sustain your business in the long run.
·         Be ready to give your Start-up everything
Being a successful entrepreneur takes a lot of work, a lot of vision and a lot of perseverance. Deliver more than expected.
·         Respect Money

Most importantly, learn how to respect money. Working capital is the biggest challenge of any business. Choose your partners carefully and your investors even more carefully.