Issue 4 - Volume 4 | April 2017

This Desi Brand is Ready to Give Tough Competition to Adidas & Nike.



In a country where the youth, specifically athletes are obsessed with hifi brands like Adidas, Nike and Puma who have been enjoying the market dominance since the longest time now, a desi sportswear brand named Shiv-Naresh has been gaining the attention and love of many lately.

Based in West Delhi’s Karampura, this small business is soaring high with an annual turnover of around 70 Cr. Albeit it is not even close to the big numbers that other established brands play with, the way it has made quick inroads into sports circles in quite commendable. With its top notch quality and affordable pricing, it has gained the loyalty of myriads of athletes including Mary Com, Sardar Singh, Vijender Singh and Sushil Kumar who love what Shiv-Naresh offers. Running on the name of the two sons (Shiv & Naresh) of its 75 year old chairperson and founder R.K Singh, this brand has also been gaining momentum because of him being an athlete himself who perfectly understands the needs of other athletes. A small venture started with a purpose to solve the issues like bad quality sportswear, high costs and unavailability for athletes today has 3 factories and extremely strong presence on ecommerce platforms like Flipkart & Amazon. 

Shiv-Naresh which was only dealing with apparels till now further plans to launch sport shoes and kits by next year and has some concrete marketing plans to be implemented shortly to gain a competitive edge in the marketplace. This desi brand is not just limited to the Indian market now but has very well been reaping the benefits of globalization with expanding its horizons to the International market. It is presently exporting to countries like Spain, USA, Canada, U.K, Australia and West Indies with the presence of almost 250 skilled workers.

Shiv Naresh with its smart strategies and authentic equality has broken all the tendentious notions that Indian brands cannot compete with International standards. By associating itself with Rio 2016 and movies like Azhar & Mary Com, it has got a good mileage in the market and is on a right & exhilarating track to become big soon.

 

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